As a Creative and Marketing Director, my responsibilities extend across critical domains, guiding the organization's creative vision and marketing strategies. In the realm of creative direction and strategy, I orchestrate innovative campaigns that capture the essence of our brand and resonate with our target audience.
My expertise in marketing direction and strategy allows me to craft comprehensive plans that align with business objectives and market trends, ensuring our initiatives yield tangible results.
Overseeing product UI/design, I strive for seamless and visually appealing user experiences that enhance brand perception.
My role also extends to the meticulous planning and execution of events, where I leverage creativity and strategic thinking to deliver impactful and memorable brand experiences.
By integrating these key areas, I am dedicated to fostering a cohesive and dynamic approach that propels the brand forward in the ever-evolving landscape of creative and marketing endeavors.
As the head of creative initiatives for AOA Beaufort branch, I played a pivotal role in conceptualizing and executing visually impactful outdoor advertising campaigns. My approach involved aligning these campaigns meticulously with client objectives and brand messaging.
Demonstrating a profound understanding of the distinctive challenges and opportunities posed by outdoor advertising spaces, I delivered campaigns that not only caught the eye but also left a lasting impression on target audiences.
In addition to my role in outdoor advertising, I took charge of digital design initiatives, crafting visually compelling assets for online advertising campaigns across diverse platforms. My focus in this realm was on optimizing designs for enhanced user engagement and increased conversion rates.
My success in these endeavors was further amplified through effective collaboration with cross-functional teams, ensuring a seamless integration of creative concepts across both outdoor and digital channels.
As the Creative Operations Manager for SOUTH, I have played a pivotal role in optimizing creative processes by streamlining workflows, resulting in reduced project turnaround times and fostering enhanced collaboration among teams.
My strategic implementation of project management tools has significantly contributed to improved efficiency within the team. In my capacity as a leader, I have overseen the allocation of creative resources, ensuring that team productivity aligns seamlessly with project requirements and deadlines. To address project demand fluctuations, I introduced resource planning strategies that maintain a balanced and productive creative team.
My role extends to coordinating with development teams, ensuring the timely and successful delivery of creative assets. Throughout my career, I have successfully managed the full life cycle of creative projects for distinguished clients, including Autodesk: Redshift, Bristol-Myers Squibb, and Boehringer Ingelheim. In doing so, I consistently delivered high-quality print and digital marketing identities, maximizing conversion rates and market penetration in alignment with client expectations and project milestones.
In my role as a Creative Account Manager, I've built strong relationships with both white glove and independent authors, serving as their main point of contact. I make sure to understand and address authors' needs, keeping them satisfied and engaged throughout the publishing process. I coordinate collaboration between authors, editorial teams, and other stakeholders to ensure timely delivery of manuscripts, cover designs, and promotional materials. Managing project timelines, I optimize workflows for efficient and successful book launches. Additionally, I provide practical guidance on author branding, book launches, and marketing strategies to enhance authors' success in the marketplace.
As a lead graphic and package designer, I led the creation of eye-catching packaging designs for natural cosmetics, aiming to boost brand identity and market presence. Working closely with marketing and product development teams, I ensured consistent branding across various design elements. I introduced sustainable and eco-friendly design practices in packaging, aligning with the brand's commitment to environmental responsibility. I implemented creative design solutions that balanced aesthetics while supporting customer sustainability goals. Alongside these responsibilities, I managed social media platforms and handled cross-channel marketing and content curation.
As the Creative Intern, I have was an active contributor to creative design projects, bringing forth innovative ideas and collaborating closely with senior directors and designers. My commitment to ongoing learning through continuous skill enhancement in design software, trend analysis, and industry best practices. Thriving in fast-paced agency environments, I consistently demonstrate adaptability and a dedication to continuous improvement, ensuring that I stay updated with evolving design trends.
I live and breathe creativity so in my free time I am always taking opportunities to use and grow my expertise! These are different freelance projects I have taken on with mediums ranging from digital to Acrylic to pen drawings.
